Building a Successful Cash-Based, Niche Practice – An Aquatic Therapy Manual

2001
Private Practice Section
Annual Conference & Exposition
Memphis, TN

Laura Diamond presented on “Building a Successful Cash-Based, Niche Practice – An Aquatic Therapy Manual”
This presentation addressed topics specific to the practice management of a small, cash-based, niche private practice. Specific business practices and practice models were discussed, including an aquatic based practice. Topics included: contract and site development, internal and external marketing, sole proprietorship vs. corporation, consultants, staffing, and billing/reimbursement issues. This session was designed for people who were starting a private practice or who own an existing practice and want to simplify, downside, get out of managed care and increase profit.